smarter questions | better answers

                                                        september 2011 ♦ portfolio/penguin

Seven simple yet powerful questions to manage data overload and make better business decisions.

Intriguing concept
Drinking from the Fire Hose topples conventional wisdom, showing the challenge is not the volume of data but rather the judgment to use it. Information is supposed to make us smarter, but more often than not, it simply overwhelms us. The book leap frogs the notion of swimming in data by turning facts and figures into practical business learning.

If you read nothing else
The swing voter chapter challenges existing wisdom on satisfaction and offers fresh thinking for marketing, sales and management. Ripping a page from the political playbook, the authors show a clear path to drive revenue growth.

Backstory
Frank and Magnone’s background spans start-ups to Fortune 50 companies, including Microsoft, IBM, and American Express and drawing on broad client and agency experience they show how to move from insight to foresight.

Vibe
Written in a genuine voice, the book provides quick exercises and case studies from start-ups to corporate playbooks.

Frank and Magnone have created an insightful and groundbreaking model that will likely be built upon for years to come. As data continues to grow exponentially - useful information remains elusive. The framework presented herein presents a methodology that is critical for separating the knowledge from the noise and then shows how to apply it within our processes to make more effective business decisions.

John C.Rizzuto, Research VP

Gartner

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